If you have never heard of Faith Popcorn, you've been missing out. This Futurist and head of Faith Popcorn's BrainReserve seems to always know what we want in our lives even before we do! "Eveolution" changed the way companies market to women, and her prediction about people "cocooning" was exactly what ended up happening.
Faith just released her 2012 predictions in her What's Popping newsletter that you can download here. In it she sees a pervasive revolution coming that she calls SHE-CHANGE. As always, it makes sense. With single motherhood now sometimes being considered as a conscious lifestyle decision, and more women receiving their Master's degrees than men, we need to really re-think our marketing approaches.
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