5/4/10

Lifestylist Designed Merchandising

What a busy, busy month so far! Three models and a design center for three different clients in three different states - it looks like the Lifestylist Designed concept is gaining momentum.

Yesterday I was out working on the new model home for American Custom Builders in Frisco, TX and was fortunate enough to have the very talented Lisa Stewart of LAS Photo join me to take some preliminary photos. The home isn't done yet but we wanted to get an idea of what it would like like in photos. This has ended up being one of the more difficult homes that I've done, but I think it is going to also be one of the most successful. Using the Lifestylist Designed philosophy we have merchandised this home with items that can be purchased at stores within 10 miles of the home or online - all being within the budget of what a prospective homebuyer might want to spend. Drapes and rods are JCPenney or Bed Bath and Beyond, all furniture is from the Ashley HomeStores, and a lot of the artwork and accessories is from Wisteria - a great catalog resource. Pottery Barn Kids helped the children's rooms come to life, IKEA helped us stay in budget, and we even found a very cool resource here in Dallas - a consignment pool table company that got us an incredible deal on the pool table and they even picked it up and installed it for us!

American Custom Builders will now be working with the Ashley HomeStores so that their customers can go in and purchase what they see in the model, and we will be providing purchasing information on most of the items in the home. More information and photos to come - I'd love to have your feedback on what you think of the home and our concept.

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